AM General MPT

When AM General was preparing to unveil their new global Multi-Purpose Truck platform, they called upon Digital Image to provide innovative and creative solutions. We created a CGI version of the MPT vehicle from client supplied CAD data and replaced a real Humvee vehicle in supplied running footage with 3D Animation of the MPT. We were also responsible for creating a 360 spin and hi-res stills of the Chassis showcasing its under-body features. Creating the CGI vehicle allowed for creation of assets that were repurposed for video, web and print.

• Layout and design print ready booth poster and magazine advertisement artwork
• All video and print elements were created for use in the AM General IDEX 2017 Abu Dhabi display booth

To learn more about the MPT visit: www.amgeneral.com/our-products-and-services/mpt

CGI Animation | Visual Effects | Print Collateral